In February 2015, Percolate hosted its third annual Client Summit. The Summit was a day which brought together clients, prospects and partners to look at the future of Percolate's platform. 


The Hierarchy of Needs pyramid was the main inspiration for the conference sessions. It set the stage for the day and the laid a basis for the schedule of the day. During my design explorations, I abstracted the five steps of the pyramid to five simple bars. 


This would become the backbone of the Summit brand system. Using the bars, I created a pattern that was used as the main graphic element which spanned across all executions.