In February 2015, Percolate hosted its third annual Client Summit. The Summit was a day which brought together clients, prospects and partners to look at the future of Percolate's platform. 

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The Hierarchy of Needs pyramid was the main inspiration for the conference sessions. It set the stage for the day and the laid a basis for the schedule of the day. During my design explorations, I abstracted the five steps of the pyramid to five simple bars. 

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This would become the backbone of the Summit brand system. Using the bars, I created a pattern that was used as the main graphic element which spanned across all executions. 

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