Michele Byrne!

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Louie Awards branding

Born in New York City, Cocomo is a premium coconut lotion. We designed a visual identity that captures the city’s energy and the lotion’s luxurious feel. Cocomo brand ethos bridges two worlds: the gritty sophistication of NYC and the breezy indulgence of tropical beaches. With a non-greasy, lightweight formula, Cocomo invites you to spread the love—whether in the city or by the shore.

Several colorful flyers advertising the 35th Annual Louie Awards, highlighting accepting entries for the best cards of the year. The flyers feature vibrant geometric patterns and a star logo.

A carefully selected color palette balances warm, sandy neutrals with bold tropical hues, offering a harmonious contrast that feels fresh and grounded.

Five pairs of overlapping colored circles on a light background. Each pair consists of a pastel shade on top and a darker shade below.

A carefully selected color palette balances warm, sandy neutrals with bold tropical hues, offering a harmonious contrast that feels fresh and grounded.

Abstract geometric patterns with wavy lines and star shapes in pastel colors, including green, purple, pink, orange, yellow, and lavender.
Hands pouring oil from a brown glass bottle with the text 'soothe' overlaying the image.
"New York" text with "Good Mood Dude" in pink beside it, featuring a small abstract wave design.
Brooklyn Bridge with a yellow taxi cab
Monochrome image of a person swimming in ocean with "CHILL" text repeated in parallel style.
Collage featuring ocean wave and eye with letters "N Y C"
"Good Mood Dude" text over surfer in ocean wave
City traffic jam with the word 'relax' overlaid
Black and white image of a man from behind, touching his chin with the word 'Chill' written at the bottom.

Trade show booths

TBD

Trade show booth for "paper & stuff" displaying colorful greeting cards on walls and a desk, with signage indicating a female-founded business.
Person in black outfit holding a beige tote bag with colorful abstract geometric designs.
Name tag with colorful border and the name Michele

Expanding the brand

TBD

Colorful giveaway announcement with various stationery items.
Image features two denim hats with smiling fried egg patches on a yellow background, and colorful gift bags with 'Hooray' text and wavy patterns on an orange background. Bold text 'HATS' and 'GIFT BAGS' is displayed.
Promotional image for 20% off sale featuring colorful greeting cards with messages like "Congrats," "Way to Go," and "Love You." Sale ends Monday.
Colorful greeting cards displayed with text 'Faire Summer Market This Week,' promoting 10% off orders over $300. Includes phrases like 'luv that 4 u' and 'Happy Birthday.' Background features a rainbow design.
A horizontal line divided into four equal segments, with a large "X" at the end of the last segment.
A horizontal line divided into four equal segments, with a large "X" at the end of the last segment.
A horizontal line divided into four equal segments, with a large "X" at the end of the last segment.
A horizontal line divided into four equal segments, with a large "X" at the end of the last segment.
Dark green and black surfboard with "New York" text design and Good Mood Dude slogan.
Tote bag with 'Peace, Love & Coconuts' printed on it leaning against a tree in a forest.

Why it works

Cohesion across every touchpoint

From packaging to social media, every element of Cocomo’s design works together seamlessly. The sharp typography and moody, unposed photography unify the brand across digital and physical platforms, creating an unmistakable identity.

A fresh and unexpected combination

Blending the grit of NYC with the breezy vibes of a tropical getaway creates a brand identity that feels entirely fresh. This contrast is what makes Cocomo memorable—luxurious without being exclusive, approachable without losing its edge.

A bold and balanced identity

Cocomo strikes the perfect balance between urban sophistication and tropical indulgence. The bold typography and warm, beach-inspired colors create a look that’s both dynamic and grounded, standing out in a crowded market.

Designed in collaboration with David Balsamello

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